[:de]Around 30 executives from various industries accepted the invitation of the Chamber of Commerce and Industry Cologne to an impulse workshop on the topic Employer Branding, designed and moderated by KI.M and lessingtiede.
KI.M managing directors jointly led Prof. Dr. Christian Dries and Tim Tiede from the marketing agency lessingtiede gave a presentation on the topic, focusing on the positive approach, both of whom are recommended for the topic. This dispelled fears that the presentations would focus on demographic change, economic damage, or generational problems.
Instead, the focus was on the Employer branding cycle steered, a model that Armin Trost published in 2009 for the positioning of employers. It calls for the topic to analyze objectively and step by step to structureIn addition, work itself was presented in a positive light, and the concept of the much-cited "work-life balance" was critically examined. From a research perspective, the study results on family-work conflict (Peters, Michel & Sonntag, 2014) were used to examine the diverse needs of managers. Thus, successful work-life integration can also contribute to employee satisfaction.
Equipped with an employer branding workbook, the workshop participants were then able to experience in four stations which phases lead to Success in HR marketing There were samples of different methods: from the use of our app for incomplete pairwise comparison AI.PaiRS from the evaluation of employer characteristics to the headstand method to a somewhat different company analysis and a consideration of internal personnel marketing potentials to the presentation of a concrete implementation example from the marketing agency's practice.
For further information we recommend the Article from the Kölner Stadtanzeiger.
Cover photo: Prof. Dr. Christian Dries (KI.M), Eva Babatz (Cologne Chamber of Commerce and Industry), Tim Tiede (lessingtiede);
Photo: Britta Berg[:]
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